The Beginning
Week of 8 March 2027
The first morning of twelve weeks.
Sardinia · Twelve weeks
From Bucharest
to Alghero
A journey of discipline, endurance and discovery.
Ironman 70.3 Alghero · 6 June 2027
Preparing for my first Ironman 70.3 while telling the story of Sardinia through the people, businesses and traditions that make it unforgettable.
12-week campaign · March – May 2027
About
Hi, I'm Mihai.
By day I build teams across Europe. This year I decided to build something else. My first Ironman.
But this isn't just about crossing a finish line. It's about proving that consistency compounds. That extraordinary things are built one ordinary day at a time.
And about sharing one of Europe's most extraordinary islands with thousands of business leaders across my network.
Consistency compounds.
Why Alghero
I could have raced anywhere. I chose the place that had a story worth telling.
Catalan heritage
A Catalan city on an Italian island
Alghero speaks its own language. Five centuries of Catalan rule left behind street names, dialect, and a way of living that belongs to nowhere else. Walk the sea walls at dawn and the town feels borrowed from another country.
Blue Zone
Where people forget to grow old
Sardinia is one of five Blue Zones on earth — places with the highest concentration of centenarians. Not because of a supplement or a programme. Because of movement, olive oil, family tables and afternoons that refuse to be rushed.
Sea, food, wine
Hospitality as a discipline
Vermentino from vines that face the wind. Bottarga, pane carasau, sea urchin in early spring. Every meal here is an argument for slowing down — and the same people who pour the wine will tell you where to swim tomorrow.
Content series
Twelve weeks, published one at a time.
Discipline
Week of 15 March 2027
A week built to survive real life.
Craftsmanship
Week of 22 March 2027
Slow work, inherited hands, and the patience to finish.
Recovery
Week of 29 March 2027
The invisible training that lets the rest happen.
Hospitality
Week of 5 April 2027
A room, a table, and the art of being welcomed.
Terroir
Week of 12 April 2027
Limestone, wind, and the taste of a place.
Nourishment
Week of 19 April 2027
Fuel as culture, not restriction.
Performance
Week of 26 April 2027
The moment equipment, body and mind agree.
Patience
Week of 3 May 2027
Olive years, long afternoons, and trust in the process.
The Table
Week of 10 May 2027
Where the day's work becomes a shared meal.
Discovery
Week of 17 May 2027
The experience that turns a visitor into a guest.
The Finish Line
Week of 24 May 2027 · race week
What it actually meant.
Partners
Meet the Partners
Not logos on a wall. Each one is a feature — photographed, written and published like a magazine story.
Twelve chapters. Three reserved. Nine available.
The Beginning
Boutique hospitality
+ Logo
Chapter 01
Available
Discipline
Cycling
+ Logo
Chapter 02
Available
Craftsmanship
Artisan craft
+ Logo
Chapter 03
Reserved
Recovery
Wellness
+ Logo
Chapter 04
Available
Hospitality
A boutique hotel
+ Logo
Chapter 05
Available
Terroir
Winery
+ Logo
Chapter 06
Available
Nourishment
Restaurant
+ Logo
Chapter 07
Reserved
Performance
Bike service
+ Logo
Chapter 08
Available
Patience
Experience
+ Logo
Chapter 09
Available
The Table
Tourism
+ Logo
Chapter 10
Available
Discovery
Photography
+ Logo
Chapter 11
Available
The Finish Line
Nutrition
+ Logo
Chapter 12
Reserved
Why partner
You're not sponsoring an athlete.
You're becoming part of a story.
30,000+
professional connections on LinkedIn
CEOs, founders, executives, investors, HR leaders — across Europe.
12 chapters
of long-form storytelling
One dedicated piece per partner. Photographed. Written. Published like a magazine feature.
March – June 2027
campaign window
Four months of consistent visibility, from announcement to finish line.
Brand integration is written into the narrative — never bolted onto it.
The Twelve
Only twelve carefully selected partners will become part of this journey.
12 chapters
3 reserved
9 available
