Twelve weeks · Twelve chapters
One journey. One finish line. Twelve stories worth telling.
Over twelve weeks, I'll document my preparation for my first IRONMAN 70.3 Alghero. Each week I'll feature one carefully selected partner whose story deserves to be shared with an audience of founders, CEOs, executives and business leaders across Europe. This isn't advertising. It's documentary storytelling. Only twelve partners will become part of the journey.
Why only twelve
People rarely remember advertisements.
They remember stories.
That's why this project is intentionally limited. Twelve weeks. Twelve chapters. Twelve carefully selected partners.
One continuous story, from first morning to finish line.
Each written, photographed and published in full.
Selected for the story they carry, nothing else.
Every partner becomes the focus of one dedicated week rather than simply appearing beside my content.
I don't want twelve logos. I want twelve meaningful collaborations.
The story
Each week is a chapter. Each chapter belongs to exactly one partner.
Week 04
Featuring: A recovery brand.
What it means
Three ways of becoming part of the narrative. Every one of them is editorial work — written, photographed and published as part of the documentary.
Your business becomes one dedicated chapter of the journey.
Help shape the journey, rather than simply appear in it.
Only one available
One partner accompanies the project from the first morning to the finish line.
Financial contribution or equivalent in-kind — both are treated identically.
Experience partners
A number of businesses prefer to contribute what they actually make — a room, a meal, a service, a repair, a piece of equipment. Those contributions often make the better story, because they become part of the journey itself. Experience partners still become one of the twelve.
Partnerships can be financial or in-kind. Both are treated identically in the storytelling.
What a partner receives
One
Every partner becomes the focus of one complete chapter during the journey. Your company is introduced through authentic storytelling rather than advertising.
Two
Three
Every partner receives a permanent page on the website. Not a temporary mention — a lasting story that remains long after the race has finished.
Four
More than 30,000 founders, CEOs, executives and business professionals across Europe. Focus on quality rather than reach.
Why I'm building this
By day I help companies identify exceptional people. For years I've spoken with founders, CEOs and leaders about performance, resilience and potential. This project gives me the opportunity to explore those same ideas from a different perspective.
Not as the person evaluating talent — but as the person being tested.
Why partner
Exposure
The people I write for are curious about how things are made and who makes them. A well-told chapter travels further than any campaign.
Brand visibility
Scarcity is the point. Twelve chapters, twelve companies, an entire week each — nothing competes for attention.
Logo placement
Photography, narrative, interviews and reflection. Your company appears the way a magazine would introduce it.
Advertising
Everything is filmed and written in real conditions, during real preparation. Nothing is staged, nothing is scripted.
Who should apply
Category One
Brands supporting preparation.
Category Two
Businesses representing Sardinia.
Category Three
Companies aligned with high performance.
Why this audience
30,000+
LinkedIn connections across Europe
A readership built over years of conversations, not campaigns. Trust matters more here than numbers — and the numbers are only there to say the room is worth entering.
I'm not looking for sponsors. I'm looking for partners whose stories deserve to be told. If your company represents craftsmanship, hospitality, resilience, innovation or performance, I'd love to hear from you.
Application